Monday, March 1, 2010

a quick word from across the water ~

I see some folks in the course of my travels who ask me why Austrian wines are comparatively expensive, and I tell them that most of the cheap stuff is actually disposed-of either in the village, or beyond that border most immediately to the west. Thanks to contributions from two Facebook friends, I have an example to show:

Falstaff Mario Scheuermann berichtet, wie peinlich österreichische Weine im deutschen Diskonter angepriesen werden. Ein Zweigelt, angeblich Reserve mit klingenden Beinamen wie "Swinging Mountain", "Pride auf Austria" und "really red". Ah geh! Um 1,49 Euro.

according to Falstaff magazine, (Hamburg-based) wine-critic Mario Scheuermann reports, how embarrassingly Austrian wines are promoted by German discount-stores (say, like Target or Wal-Mart). For 1,49€ (a little over two dollars) one can buy a Zweigelt—supposedly "Reserve"—with a sonorous (English language) nom-de-guerre like: Swinging Mountain, Pride of Austria or really red—
...ah gitaway!!!